Living his entire life in the South Hills, Joe grew up around animals. At times, his family had several dogs, which may have been Joe’s start of loving and understanding their behavior.
Joe spent 20 years working in numerous positions within the grocery industry. From retail sales, store operations, marketing, and merchandising, Joe’s dabbled in many aspects of the industry. Leaving in 2005, Joe pursued a business opportunity that was unrelated to the retail world. After an injury had sidelined him with 5 months of rehabilitation, Joe went back to school and decided to pursue a career as a Professional Pastry Chef, another passion of his. Enjoying the creativity and the reaction he got from his customers, Joe’s life was turned upside down when his, and his wife’s, dog Mocha tragically passed away.
Losing interest in pastries, Joe decided to dive head first into giving back and working with homeless dogs who deserved feeling the love and compassion that Mocha had always experienced. Fast forward several years, Joe and his wife Michelle adopted their pibble, Cayenne Pepper, from Animal Friends in 2013. Between the loss of their beloved Mocha, the feeling of saving a life through adopting Cayenne, and working closely with sheltered dogs, Joe felt there was something much bigger on the horizon…and more rewarding than making pastries.